Competing with Giants by Being Ourselves. Why We Built Our Brand:

When we first set out, we knew one thing for certain: we couldn’t outspend or outscale the large, renowned insurance brokers. They had legacy, recognition, and marketing machines that stretched far beyond anything we could match. Competing with them on the same playing field would’ve been a losing game.

So, we chose a different route. We built a brand rooted in something those larger firms couldn’t easily replicate: authentic passion, deep expertise, and genuine community.

We’re not just in this business, we live it. We’re car enthusiasts, collectors, restorers, investors, and Sunday morning coffee-and-drive types. We know the difference between a rare homologation special and a mainstream collector’s piece because we know our community owns them. We know how it feels to finally land your dream car and the importance of protecting it properly.

This passion has become magnetic. It resonates with others like us. It’s why people don’t just buy from us, they advocate for us. We’ve seen our clients become ambassadors, not because we asked them, but because they believe in what we do and how we do it. This is why they tour with us across Europe, this is why they trust us to store their cherished assets so, this is why they choose to insure through us.

Being passionate is great but it only matters if it’s backed by real credibility. Our team has over 30 years of experience individually in motor claims handling, catastrophic injury, underwriting, insurance and reinsurance. This isn’t a side hustle or a new venture. It’s the culmination of decades of industry knowledge applied with precision to a specific kind of client: people who care about their vehicles as more than just transport, it’s their lifestyle!

We’ve seen the gaps, the shortcuts, and the oversights that can happen to not only high-value vehicles, but also fleets that are covered by mass-market policies. That’s why we’ve created better bespoke insurance solutions for collectors, enthusiasts, and investors, shaped by our unique blend of technical insurance knowledge and automotive passion.

In building our brand, we didn’t just want to be another name on a policy document. We wanted to be the first call when someone buys a new classic, considers an investment purchase, or just wants to chat about the market for air-cooled Porsches, or even their business requirements. We wanted to create a community, not just a client list.

And that’s exactly what we continue to build. Our brand has become a beacon for like-minded people, enthusiasts who want expert protection with a personal touch that is rooted in their lifestyle.

We didn’t set out to be the biggest. We set out to be the most trusted. And we’re proud to say we’re well on our way.

We enhance enthusiasm, we talk cars, we talk lifestyle, strategy and business. Your Emotion Is Our Passion.